,

Digital marketing: A quick short guide for your brand.

Learn how to improve your online presence and drive business growth with this comprehensive guide to digital marketing. Discover the latest trends and techniques in inbound marketing, SEO, social media marketing, content marketing, email marketing, influencer marketing, affiliate marketing, video marketing, and mobile marketing.

By.

min read

digital Marketing

digital Marketing

Digital Marketing is also called as Online Marketing. That means using digital channels like search engines, social media, email, mobile apps, and websites, to promote a product or service.

Inbound marketing versus digital marketing

In simple words both Inbound marketing is a methodology that uses digital marketing assets to attract, engage, and delight customers online.

Inbound Marketing is customer-centric approach that aims to draw customers toward a brand by creating and sharing content that match with their interests and needs. Inbound marketing focuses on providing value and solving problems for the audience.

The goal of inbound marketing is to build trust, establish brand authority, and develop lasting relationships with customers by delivering valuable content that resonates with them at each stage of their buying journey.

Stages of Inbound Marketing

  • Learn more about Inbound Marketing and discover the best techniques to attract and retain customers for your brand!

SaaS Marketing vs Digital Marketing

SaaS marketing, or Software-as-a-Service marketing, is a specialized approach focused on promoting and selling cloud-based software products through a subscription model. It differs from traditional digital marketing in several ways. SaaS marketing targets businesses and professionals as its audience, emphasizing educating them about the complexities and benefits of the software. It prioritizes the entire customer lifecycle, from acquisition to retention and expansion, due to the subscription-based pricing model. Building long-term relationships and providing ongoing value are essential in SaaS marketing, and metrics and analytics play a crucial role in measuring effectiveness and optimizing campaigns. By understanding these distinctions, SaaS companies can develop targeted strategies to effectively promote their software solutions and drive customer acquisition, retention, and growth.

Are you a SaaS company or Sub-niche of SaaS. Then here is the perfect guide for you. We cover various topics include Key Elements, Strategies, Measuring and with case studies to bring your ideas into life. Read more……

Types of Digital Marketing

Search Engine Optimization (SEO)

The process of optimizing a website to rank higher in search engine results pages.

Do you know The first five organic results on a search page get 67.60% of all clicks

There are a number of ways to approach SEO in order to generate qualified traffic to your website. These include:

On-Page, Off Page and Technical SEO

SEMRUSH

Example: HubSpot, a leading search engine optimization (SEO) strategies to improve their website’s visibility in search engine results pages (SERPs). HubSpot conducts keyword research to identify relevant and high-value keywords related to their products and services. They optimize their website’s content, meta tags, headings, and URLs to align with these keywords. Additionally, they focus on building quality backlinks from authoritative websites to enhance their website’s credibility to search engines. By prioritizing SEO, HubSpot aims to attract organic traffic and increase their online presence.

Pay-per-click (PPC)

PPC, which stands for Pay-Per-Click, is a popular digital advertising model in which advertisers pay a fee each time their ad is clicked. This model is commonly used in Google Ads, which is a type of PPC advertising that allows businesses to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword related to their business.

Some of the other PPC include:

Paid Ads on Bing, Facebook, Twitter and LinkedIn.

Every PPC campaign has one or more target actions that viewers must complete after clicking an ad. These actions are called conversions, and they can be either transactional or non-transactional.

Example: Airbnb, an online marketplace for lodging and accommodations, utilizes pay-per-click (PPC) advertising, specifically through Google Ads. They bid on keywords related to vacation rentals, homestay, and travel accommodations. When users search for these keywords on Google, Airbnb’s ads appear prominently at the top of the search results. Airbnb pays for each click their ads receive, making it a cost-effective advertising method. By leveraging PPC advertising, Airbnb aims to drive targeted traffic to their platform, increase bookings, and expand their user base.

Social Media Marketing

The practice of using Social Media channels to promote your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

I think I no need to say what are the top Social Media channels.

What is best Social Media channel for you?

As of 2023, everyone business use all of these social media for different purpose. You need to try what is best for you and how your competitor uses them.

Facebook: Businesses in various industries, including e-commerce, service-based businesses, local businesses, and B2B companies

Instagram and TikTok: Businesses in industries such as fashion, beauty, travel, food, fitness, and lifestyle. (Video content)

Twitter: Popular for journalists, influencers, and thought leaders. Businesses in tech, news, entertainment, and customer support industries.

LinkedIn: Professional networking platform. Businesses in consulting, professional services, software, and recruitment

YouTube: Businesses that can create video content, such as tutorials, product reviews, vlogs, or entertaining content.

Content Marketing:

Content marketing is the process of creating and promoting content assets to generate brand awareness, traffic growth, lead generation, and customers. To learn more about lead generation, visit

Content Marketing includes:

  • Blog posts
  • E-books
  • Newsletters
  • Video or audio transcripts
  • Whitepapers
  • Infographics

Example: Buffer, a social media management platform, has established itself as a thought leader in the marketing industry through content marketing efforts. They maintain a comprehensive blog where they regularly publish valuable and informative articles related to social media marketing, productivity, and entrepreneurship. Buffer’s blog content covers various topics, including industry trends, tips, and strategies. By consistently producing high-quality content, Buffer positions itself as a reliable source of information and expertise. This helps them attract and engage a relevant audience, build brand trust, and ultimately generate leads for their product offerings.

Why content Marketing matters.

  • 84% of consumers expect companies to provide entertaining and helpful content experiences.
  • 62% of companies with at least 5,000 employees produce content on a daily basis.
  • 92% of marketers believe that their company values content as an important asset.

Email Marketing

The concept of Email Marketing is more complex than sending a promotional message and hoping that your prospects click on it. Email marketing is a way of communicating with your audience.

The types of emails you might send in an email marketing campaign include:

  • Blog subscription newsletters.
  • Follow-up emails to website visitors who downloaded something.
  • Customer welcome emails.
  • Holiday promotions to loyalty program members.
  • Tips or similar series of emails for customer nurturing.

Example: Amazon, the e-commerce giant, leverages email marketing to personalize communication and drive sales. They analyze customer data, including browsing and purchase history, to send targeted emails. For example, if a customer has added items to their cart but didn’t complete the purchase, Amazon sends a follow-up email with a reminder and sometimes offers a discount or incentive to encourage them to finalize the transaction. They also send personalized product recommendations based on the customer’s previous purchases or browsing behavior. Through email marketing, Amazon aims to nurture customer relationships, promote relevant products, and drive conversions.

If you’re considering email marketing, here are a few tips to help you craft great email marketing campaigns:

  • Segment your audience to send relevant campaigns to the right people.
  • Ensure that emails look good on mobile devices.
  • Create a campaign schedule.
  • Run A/B tests.

Affiliate Marketing

Affiliate Marketing is a digital marketing tactic that lets someone make money by promoting another person’s business.

If you’re the affiliate, you get a commission every time someone purchases the item that you promote.

Example: Amazon Associates, Amazon’s affiliate program, allows content creators and website owners to earn money by promoting Amazon products. Affiliates generate unique links that track traffic to Amazon’s website. If a user purchases something after clicking on that link, the affiliate receives a commission. Many bloggers, influencers, and niche websites join the Amazon Associates program by including affiliate links in their content, such as product reviews or recommendation lists. By promoting relevant products to their audience, they can monetize their online presence and earn passive income.

Influencer Marketing:

Influencer Marketing collaborates with individuals who have large social media followings, called influencers. They promote products or services through sponsored posts or other content, helping brands reach wider audiences. Influencers are trusted sources of information and recommendations by their followers, creating stronger connections between brands and target audiences, ultimately leading to increased sales and customer loyalty.

Example: Samsung, a leading technology company, incorporates influencer marketing as part of their digital strategy. They collaborate with popular tech YouTuber Marques Brownlee (MKBHD) to promote their latest flagship smartphones. MKBHD creates in-depth review videos showcasing the features, performance, and design of Samsung’s devices. These videos are shared with his millions of subscribers, who trust his expertise and opinions. By partnering with influential content creators, Samsung extends its reach to a highly engaged audience, gains credibility, and drives product awareness and sales.

Mobile Marketing

Mobile Marketing is the technique in digital marketing that allows you to engage with your target audience on their mobile devices, such as smartphones and tablets. This can be via SMS and MMS messages, social media notifications, mobile app alerts, and more.

Example: Starbucks, the popular coffeehouse chain, employs mobile marketing to enhance the customer experience. They developed a mobile app that allows customers to order ahead, earn rewards, and receive personalized offers. Through the app, customers can conveniently place their orders, skip the line, and pick up their beverages without any hassle. Starbucks leverages location-based services to send push notifications to app users who are in close proximity to their stores, offering exclusive promotions or limited-time discounts to encourage them to visit. By leveraging mobile marketing, Starbucks aims to increase customer engagement, loyalty, and in-store visits.

Conclusion

Let me know what digital marketing gives you more Return of Investment. Which Digital Marketing techniques your company need to invest now.

Also let me know if you are interested in learning how to use all of these techniques to your brand to leverage more reach and get more clients.

Check out our one-to-one consulting to the best strategy and techniques required for your brand based on your goals, mission and target audience.

Upcoming Expertise post:

  • Marketing Funnel: Best way to Attract, Convert, Close and Delight audience.
  • Web3 Content Marketing: A new internet method to get loyal customers

Leave a Reply

Your email address will not be published. Required fields are marked *